A country has reached a level of economic development where there is focus on
manufacturing of both semidurable and nondurable consumer goods. Also, the goods
demanded relate to equipment and supplies to support manufacturing. Which of the
following stages of Rostow’s five-stage model of economic growth is the country in?
A. The traditional society.
B. Drive to maturity.
C. Preconditions for takeoff.
D. Takeoff.
E. The age of mass consumption.
There is a very strong belief in the United States that business decisions must be
supported and based on accurate and relevant information. Which of the following best
describes this approach?
A. “Master of destiny”viewpoint
B. Independent enterprise as the instrument of social action
C. Objective analysis
D. Wide sharing in decision making
E. Never-ending quest for improvement
Which of the following statements most accurately reflects the feelings of most
Mexicans toward the United States?
A. Mexicans trust and favor the United States above other trading partners.
B. Mexicans prefer Europeans over the United States with respect to trade.
C. Mexico considers the United States as a protector who will help it emerge as a world
power.
D. Mexicans see the United States as a threat to their political, economic, and cultural
independence.
Which of the following is a political cause of instability in international markets?
A. Varied taxing conventions
B. Differences in economic philosophies
C. Global focus
D. Activism
E. Trade disputes
For most consumer services firms, the mode of entry into a foreign market is licensing,
franchising, strategic alliances, or direct. This is usually done because:
A. services are highly differentiated.
B. services produced cannot be added to inventory.
C. the creation and consumption of services cannot be separated.
D. the inputs used vary to a great extent.
E. services usually do not have any intrinsic value that can be converted into a tangible
form.
A(n) _____ is an individual agent middleman or an agent middleman firm providing a
selling service for manufacturers that covers only one or two markets.
A. complementary marketer
B. export management company
C. Webb-Pomerene export association
D. global retailer
E. manufacturer’s export agent
One of the drawbacks of satellites is:
A. the cost of creating a high quality ad for satellite television.
B. the limited market penetration of satellite television.
C. the number of intermediaries required for satellite service transmission.
D. the government regulations placed on satellite advertising.
E. their ability to span a wide geographical region.
Which of the following best describes the stage of development where the company’s
products reach a foreign market without any conscious effort on the part of the
marketer?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing
Which of the following statements is true of universal standards in the sale of
international products?
A. The idea of universal standards has been resisted in developing countries.
B. Firms that adhere to universal standards find the costs to be greater than the benefits.
C. The international market for industrial goods uses the metric system as a universal
standard.
D. Most governments mandate universal standards.
E. The lack of universal standards limits the expansion of an industry.
Which of the following countries has an inefficient oil usage pattern chiefly due to
outdated technology?
A. Africa
B. Latin America
C. China
D. North America
E. Japan
Considering the specific characteristics of Japan’s culture, which of the following
strategies would be most successful in motivating employees in Japanese organizations?
A. Individual commission systems
B. Group bonus schemes
C. Company cars
D. Birthday gift vouchers
E. Best employee awards
For an international marketer, the _____ can be altered in the long run and, usually, in
the short run to adjust to changing market conditions, consumer tastes, or corporate
objectives.
A. competitive structure
B. economic climate
C. structure of distribution
D. environmental factors
E. controllable elements
The behavior of the businesspeople in Taiwan is quite different from that in China and
Japan, but similar to that in Korea.
One approach to defining the pricing policy of dumping is to say that it is a case where
a product is sold in the international market:
A. at a price below the cost of production.
B. only to those that can pay for it.
C. where the demand for the good is higher than in the domestic market.
D. at a higher price than in the domestic market.
E. at the same price as in the domestic market.
_____ are the business customs and expectations that must be met and conformed to or
avoided if relationships are to be successful.
A. Cultural exclusives
B. Business electives
C. Global protocols
D. Business axioms
E. Cultural imperatives