In the context of international advertising, companies are moving from the commission
system to a _____ system.
A. tactical
B. standardized
C. reward-by-results
D. self-regulation
E. business-to-business
Answer:
Which of the following was designed to primarily deal with trade deficits,
protectionism, and the overall fairness of the U.S. trading partners?
A. The Neutrality Pact of 1941
B. The Omnibus Trade and Competitiveness Act of 1988
C. The League of Nations Act of 1920
D. The Hawley-Smoot Tariff Act of 1930
E. The International Monetary Fund and Bank Act of 1945
Answer:
_____ is the typical payment procedure for established customers where the goods are
delivered and the customer is billed on an end-of-the-month basis.
A. An open account
B. A letter of credit
C. A bill of exchange
D. Cash in advance
E. Forfaiting
Answer:
Apart from intellectual property laws, an illustration of how fundamental differences in
the common and code systems can cause difficulty is in:
A. conducting civil trials.
B. determining laws governing export and import.
C. deciding heredity laws.
D. determining criminal laws.
E. evaluating the performance of a contract.
Answer:
The Manifest Destiny specifically referred to the:
A. political clout of the United States over European countries.
B. territorial expansion of the United States from the Atlantic to the Pacific.
C. focus on investment and infrastructure development in Asia-Pacific.
D. network of intelligence operations across the world, especially the Communist
world.
E. “white man’s burden” to develop the underdeveloped parts of the world.
Answer:
Which of the following is most likely to occur in the international planning process
once a “go” decision in Phase 3 has been taken?
A. The objectives and goals phase
B. The budget phase
C. The action-program(s) phase
D. The implementation and control phase
E. The communication phase
Answer:
Which of the following is a long-term challenge that the European Union is facing?
A. Eliminating all tariffs on internal trade amongst member nations
B. Establishing a common currency for the Union
C. Including Asia into the Union
D. Limiting the political aspects of the Union
E. Finding ways to contract the Union
Answer:
In the context of consumer products, which of the following is the major limitation of
the Internet?
A. Knowledge of how to use the Internet
B. Coverage of the Internet
C. Government regulations on the use of the Internet
D. Difficulty in tracking the effectiveness of advertisements on the Internet
E. Cost of using the Internet
Answer:
_____ in advertising is a thorny issue, because most member countries of the European
Commission have different interpretations of what constitutes a misleading
advertisement.
A. Discrimination
B. Endorsement
C. Deception
D. Plagiarism
E. Fear mongering
Answer:
In which of the following situations is an expatriate sales force most likely to have an
advantage over a native sales force?
A. When selling consulting services
B. When selling in relationship-oriented countries
C. When the product caters to a niche market
D. When the product is highly technical in nature
E. When selling does not require effective communication skills
Answer:
In most cultures, the first social institution infants are exposed to outside the home is in
the form of a:
A. day-care center.
B. school.
C. religious institution.
D. shopping mall.
E. government agency.
Answer:
Which of the following issues looms large in individualistic cultures?
A. Issue of fairness in opportunity
B. Issue of attaining efficiency through reduced transaction cost
C. Issue of lack of physical appeal of individualistic employees
D. Issue of decision making being highly centralized
E. Issue of lack of ecological concerns
Answer:
The public, face-saving truth is referred to as _____ in Japan.
A. kanban
B. tatemae
C. keiretsu
D. zaibatsu
E. honne
Answer:
In the context of international advertising, an advertiser should ideally exclude
availability, cost, and coverage of media.
Answer:
Before launching its latest line of environment-friendly and child-friendly wooden toys,
a toy manufacturer gave samples of these toys to a large and culturally diverse set of
families. It then conducted a survey in which the parents were asked to rate the toys on
a step-wise scale of “not satisfied” to “extremely pleased.” This research is most likely
an example of _____ research.
A. quantitative
B. longitudinal
C. descriptive
D. qualitative
E. explanatory
Answer:
Which of the following countries is the only country to preclude women from voting
and appears to be still completely in the dark ages with regards to suffrage?
A. Croatia
B. Iran
C. Bolivia
D. Saudi Arabia
E. Venezuela
Answer:
A specific unit or dollar limit applied to a particular type of good is called a(n):
A. trade license.
B. quota.
C. asterisk bill.
D. predatory price.
E. exchange rate.
Answer:
Which of the following was a customs union before becoming a common market?
A. NAFTA
B. DR-CAFTA
C. Israel-Mexico Free Trade Agreement
D. The European Union
E. South Asian Free Trade Area
Answer:
Betty Roberts became an embarrassment to her company when she joked about the
ruling monarchy in England in front of a group of visiting English businesspeople. She
should have known that political ridicule by a foreigner is rarely accepted. Ms. Roberts
has violated what is known as a cultural _____.
A. imperative
B. elective
C. exclusive
D. intelligence
E. standard
Answer:
One of the advantages of the emergence of gender equality is the _____ gap between
the sexes being narrowed in many places around the world.
A. emotional
B. biological
C. identity
D. education
E. language
Answer:
One country refuses to sell goods to its neighboring country based on the belief that the
neighboring country harbors radicals and terrorists. In this case, the refusal is most
accurately referred to as a(n):
A. antidumping penalty.
B. embargo.
C. monetary barrier.
D. orderly market agreement.
E. voluntary export restraint.
Answer:
The Uncertainty Avoidance Index measures the tolerance of uncertainty and _____
among members of a society.
A. inequality
B. subjugation
C. ambiguity
D. oppression
E. hierarchy
Answer:
In the context of designing an international sales force, which of the following is true of
information-oriented cultures?
A. They require the most complete local knowledge possessed only by natives.
B. Personal selling has to be localized for even the most global of corporations.
C. People belonging to such cultures are hostile toward third-country nationals.
D. They allow for greater use of expatriates in the sales force.
E. Virtual expatriates are more efficient in selling consulting services in these countries.
Answer:
A _____, which restricts the amount a country will import, may be imposed on foreign
goods benefiting from subsidies, whether in production, export, or transportation.
A. trigger volume
B. trigger price
C. minimum access volume
D. market access opportunity
E. substantial cause
Answer:
Which of the following is a factor that exacerbates the volatility in demand in industrial
markets?
A. Professional buyers in the industrial market tend to act in concert.
B. The demand for industrial goods is independent of changes in economic
development.
C. Small, noncyclical swings in demand are inherent in industrial markets.
D. Experienced purchasers tend to make buying decisions independently.
E. The demand for industrial goods is highly inelastic.
Answer:
Amy Sims has been assigned the task of preparing a marketing plan for her company
for the upcoming year’s business activities. She knows that she should begin her plan by
examining the variables that she has some control over. These controllable variables
would include price, product, channels-of-distribution, and _____.
A. level of technology
B. political forces
C. competition
D. economic climate
E. promotion
Answer:
Bagel’s Foods had to change the labeling on their products to meet the specifications
regarding vegetarian and non-vegetarian foods set by the government in the Japanese
market. They also had to mention the ingredients in Japanese to provide clarity to its
local customers. The component of the product that is in focus in the given scenario is
the _____.
A. support services component
B. packaging component
C. functional component
D. design component
E. core component
Answer:
Which of the following is true of nationalism?
A. The more a country feels threatened by some outside force the less nationalistic the
country becomes.
B. A call to “buy our country’s products only” is one form of manifestation of national
feelings.
C. Nationalist feelings lead to loss of control over foreign investment.
D. The more a country’s domestic economy declines, the less nationalistic it becomes.
E. Nationalistic feelings are not prevalent in economically prosperous countries.
Answer:
The lack of universal standards in the industrial goods market:
A. increases the price of raw materials.
B. gives each firm a competitive edge.
C. increases the level of consumer satisfaction.
D. reduces the price of the final goods.
E. increases the cost of doing business.
Answer:
In the international communications process, an international marketing executive with
a product message to communicate specifically acts as a(n) _____.
A. decoder
B. information source
C. receiver
D. encoder
E. noise source
Answer:
_____ impedes the ability of a person to assess a foreign market in its true light.
A. Polycentrism
B. Pluralism
C. Xenocentrism
D. Ethnocentrism
E. Relativism
Answer:
Which of the following is the basic requisite for the development of a supranational
market arrangement?
A. Political amenability among countries
B. Business strategy sharing
C. Adoption of common cultural prejudices
D. Protection of the market by exercising boycotts
E. Regulation of demand by increasing tariffs
Answer:
The _____ initiates policy and supervises its observance by member states, and it
proposes and supervises execution of laws and policies.
A. European Parliament
B. European Committee of the Regions
C. European Commission
D. European Court of Auditors
E. European Court of Justice
Answer:
Which of the following is the first stage of Rostow’s five-stage model of economic
development?
A. The traditional society
B. Drive to maturity
C. Preconditions for takeoff
D. Takeoff
E. The age of mass consumption
Answer:
Mark finds that his new digital camera is easy to handle, as he did not have to read the
instruction manual to determine how to turn the camera on, snap a digital picture, and
export the picture to his computer. The signs (symbols) on the camera body make it
very clear what he was to do to achieve digital photography success. Which of the
following characteristics of Mark’s “new product” makes it easy for him to begin his
digital experience?
A. Partibility
B. Susceptibility
C. Low complexity
D. High trialability
E. Low billability
Answer: