company's future sales, its sales department takes into account the views of the top
management representing marketing, production, finance, purchasing, and
administration. Kryptos Inc. is using _____ for sales forecasting.
A. correlation analysis
B. the customer expectations method
C. time-series analysis
D. the jury of executive opinion method
Which of the following is true of the cost per thousand (CPM) measure of efficiency in
the advertising industry?
A. It refers to the dollar cost of reaching thousand prospects.
B. Its chief disadvantage relates to its complexity.
C. It does not allow for a common base of comparison between differing media types.
D. It strongly discounts the positive effects theory.