Yesterday, Lorinda overheard a surprisingly unpleasant encounter between the manager
of the hardware store where she works and a sales rep who sells a well-known line of
tools. The rep insisted that his tools should be more prominently displayed and that a
better assortment would mean more sales. The manager had other plans and told him so,
and the conversation turned into a loud argument. What Lorinda observed was an
A. sales tactics.
B. channel conflict.
C. retail strategy tension.
D. passive aggressive behavior.
E. a failure of EDI processes.
A former advertising campaign for GEICO Insurance used the slogan "So easy, even a
caveman could do it" to emphasize the ease of buying insurance on GEICO's website.
This campaign was part of GEICO's
A. mission statement.
B. market segmentation plan.
C. product strategy.
D. customer excellence strategy.