Utilitarian ethics is the ethical principle that focuses on the optimization of the
“common good.”
Marketers with little or no understanding of a religion may readily offend deeply
because the influence of religion is often quite strong.
In the context of American sales representatives’ performance, poor performers
typically stay with the company and are seldom fired.
Checking the consistency of one set of secondary data with other data of known validity
is an effective and often-used way of judging validity.
In many countries the term product homologation is used to describe the changes
mandated by local product and service standards.
Problems of literacy, media availability and types of media create problems in the
international communications process at the encoding step.
Adherence to World Trade Organization (WTO) rules means a loss of some degree of
national sovereignty.
In the international communications process, _____ is defined as the interpretation by
the receiver of the symbolism transmitted from the information source.
A. encoding
B. message selection
C. decoding
D. message channel selection
E. feedback evaluation
In which of the following countries is the time spent on social media sites the highest?
A. Britain
B. United States
C. Israel
D. Spain
E. Italy
Which of the following is one of the highest costs of doing business in China?
A. Money required for the transportation of goods.
B. Money required for obtaining appropriate permits.
C. Cost of local advertising.
D. Capital required to maintain effective distribution.
E. Cost of customizing products for the Chinese market.
Which of the following is a provision of the commonwealth agreement?
A. To reject the powers of the old regimes.
B. To keep the ruble but allow new currencies.
C. To create disjointed control of nuclear weapons.
D. To invalidate all Soviet foreign treaties and debt obligations.
E. To avoid creating a European Union-style free trade association.
_____ results from the added costs incurred as a result of exporting products from one
country to another.
A. Price deflation
B. The pricing mechanism
C. Price escalation
D. Price gouging
E. Price fixing
Direct mail is an unpopular medium in Chile because:
A. the literacy level in Chile is extremely low.
B. the letter carrier must collect additional postage for every item delivered.
C. it uses paper and hence it is considered as a threat to the environment.
D. its reach is extremely limited.
E. it is subject to complicated government regulations.
Drew’s company imports materials and parts into a free trade zone (FTZ) within the
United States and then exports finished products to other countries. Her company will:
A. incur higher labor costs than other domestic companies.
B. not be able to store finished goods with the FTZ.
C. have to pay tariffs based on the value of both the parts and materials.
D. have to pay tariffs based on the value of the finished products when they leave the
country.
E. not have to pay tariffs on the imported materials and parts.
During the early growth of many countries, the first large open market was _____.
A. China
B. China
C. Australia
D. Germany
E. India
The Floral Group, an importing organization in New York, has just bought an excessive
amount of perfume from perfume manufacturer in Paris. Unknown to the perfume
manufacturer, the Floral Group has sold 25 percent of its order to distributors in France
that have been unable to purchase any products from the perfume manufacturer. Which
of the following best describes the transaction that has just taken place?
A. Black-listed importing
B. Direct importing
C. Circular importing
D. Co-mingled importing
E. Parallel importing
When formal arbitration organizations receive requests for arbitration, they initially
attempt to resolve the issue by:
A. coercion.
B. prosecution.
C. direct legal intervention.
D. litigation.
E. conciliation.
_____ has long been considered the most effective nontariff barrier to the Japanese
market.
A. The Japanese population
B. The Japanese distribution structure
C. Japanese culture
D. The Japanese import and export procedure
E. Intense competition in Japan
U.S. firms, their foreign subsidiaries, or foreign firms that are licensees of U.S.
technology cannot sell a product to a country in which the sale is considered by the U.S.
government to affect:
A. the competitive balance of world trade.
B. the competitive balance of free competition inside the U.S.
C. the relationship of the US with the world community.
D. the overall balance of payments of the United States.
E. the national security of the United States.
Before launching its latest line of health drinks, a beverage manufacturer provided free
samples of the health drinks to a large and culturally diverse set of families. It then
conducted a survey where the participants were asked about their first impression about
the drinks. This is an example of _____ research.
A. qualitative
B. analytical
C. descriptive
D. deductive
E. explanatory
The Treaty of _____ established the European Economic Community (EEC) in 1957
and called for common external tariffs and the gradual elimination of intramarket
tariffs, quotas, and other trade barriers.
A. Kent
B. Paris
C. Rome
D. Cannes
E. Hamburg
Which of the following aspects of the negotiation setting is an important consideration
as it may eventually determine legal jurisdiction if disputes arise?
A. Time limits
B. Communications channels
C. Number of participants
D. Physical arrangements
E. Location
Which of the following makes the South African market an important base for serving
nearby African markets that are too small to be considered individually?
A. The official start of apartheid.
B. The South African market’s developed infrastructure.
C. The economic embargo imposed by the United Nations.
D. The existence of inward-looking trade and investment policies.
E. The South African government’s nationalization initiative.
In general, tariffs restrict:
A. inflationary pressures.
B. special interests’ privileges.
C. government control in economic matters.
D. the number of reciprocal tariffs.
E. manufacturers’ supply sources.
People in Brazil describe themselves as late arrivers, allow greater flexibility in
defining early and late, are less concerned about being late, and are more likely to
blame external factors for their lateness. Which system of time do the Brazilian people
most likely operate on?
A. Polychronic time
B. Bimodal time
C. Dual time
D. Monochronic time
E. Sequence time
Phil, a buyer for a chain of departmental stores in the U.S., and his team are engaged in
negotiations with a Brazilian supplier. Which of the following signals would indicate
that Phil’s team has been making progress in the negotiations with the Brazilians?
A. Lowered bargaining by the Brazilians.
B. Sending executives of lower rank to continue the discussions.
C. A noticeable decrease in instances of private conversations among the Brazilians.
D. Questions that focus on the more general areas of the deal.
E. A softening of attitudes and positions on some of the issues.
According to the evolution of the marketing process, when the only marketing functions
performed are demand creation, physical distribution, and market information analysis,
the marketing process is in the _____ substage.
A. mass production
B. commercial-transition
C. self-sufficient
D. surplus commodity product
E. small scale
What are the various issues that must be taken into consideration by an e-vendor?
Which of the following acronyms refers to the international forum that was created for
member countries to engage in the negotiation of tariffs and other barriers to trade?A.
UNHCR
B. GATT
C. WMO
D. NPT
E. UNDP
Describe the relationship between Uncertainty Avoidance Index scores and stress.
Describe the political and economic changes affecting global marketing.
List the effects of imposing tariffs.
Explain the impact of the Internet on the economic development.
Which of the following ensures that balance-of-payments records are always in
balance?A. The sum of squares recording system.
B. The ledger entry model.
C. The double-entry bookkeeping system.
D. The archival records system.
E. The multifactor recording system.
What is the impact of global competition on the business strategies in the marketplace?
Will leaving the country make an American businessman immune to U.S. laws?
Briefly explain the concept of a multinational market region.