Which of the following statements is true about organizing the multinational company?
A. Globalization, as a competitive strategy, is inherently less vulnerable to risk than a
multidomestic or domestic strategy.
B. In determining whether or not to globalize a particular business, managers should
look first at their competitors instead of their own industry.
C. Market, economic, environmental, and competitive factors do not influence the
potential gains to be realized by following a global strategy.
D. Whether a company should undertake a multidomestic or global approach to
organizing its international operations will largely depend on the nature of the company
and its products.
Which of the following is a defensive goal multinational firms seek to achieve when
investing in other countries?
A. To gain access to technological innovations developed in other countries
B. To maximize total sales revenue