When the ________ is put to work in a market place, it is known as product
positioning.
A) value proposition
B) brand equity
C) marketing strategy
D) perceived difference
In the case of services, ________ focuses squarely on the quality of the employees.
A) inbound logistics
B) operations
C) marketing and sales
D) service
A company is typically considered as a(n) ________ when it uses a supplier’s
component in its own finished product.
A) broker
B) distributor
C) original equipment manufacturer
D) value-added seller