Research has shown that commitment of workers to their companies tended to be higher
in countries:
A. higher in individualism and lower in power distance.
B. higher in collectivism and lower in individualism.
C. lower in individualism and higher in power distance.
D. higher in power distance and higher in individualism.
E. higher in collectivism and higher in power distance.
In the context of the four stages of business negotiations, _____ includes all those
activities that might be described as establishing rapport, but it does not include
information related to the “business” of the meeting.
A. persuasion
B. concessions and agreement
C. negotiation setting
D. task-related exchange of information
E. nontask sounding
In the context of business ethics, many people in sub-Saharan Africa view Western
_____ as a kind of exploitation that prevents treatment of AIDS for millions.
A. missionaries and religious movements
B. individualism
C. R-rated American movies
D. intellectual property laws
E. currency speculators
Regular foreign marketing stage differs from the international marketing stage as
companies at the regular foreign marketing stage:
A. fail to actively seek customers in international markets.
B. market their products in international markets only when there is a surplus in
production.
C. fail to represent careful strategic thinking about international expansion.
D. lack permanent productive capacity that is devoted for production of goods and
services to be marketed in international markets.
E. focus all their operations and production to service the domestic market needs even
though they are interested in foreign markets.
CARICOM established the CSME (CARICOM Single Market and Economy) with the
goal of:
A. establishing central institutions similar to those of the European Union institutions.
B. forming a political union.
C. a common currency for all members.
D. increasing nontariff barriers.
E. implementing uniform customs procedures and regulations.
_____ occurs when host countries gradually cause the transfer of foreign investment to
national control and ownership through a series of government decrees by mandating
local ownership and greater national involvement in a company’s management.
A. Confiscation
B. Expropriation
C. Domestication
D. Democratization
E. Socialization
Harry leads the international marketing department of a smartphone manufacturer,
Myfone. Myfone has recently decided to expand its presence in Brazil. As part of the
marketing research effort, Harry has decided to use data on competitors provided by
independent market research agencies located in Brazil. Which of the following
problems is Harry likely to face?
A. Defining the research problem.
B. Communicating the results.
C. Availability of data.
D. Storage of data.
E. Relevance of data.
Which of the following countries comes a close second to the United States with
respect to the quantity and quality of the marketing-related data available?
A. Brazil
B. Australia
C. China
D. Japan
E. Kenya
Which of the following types of nontariff barriers strictly falls under the category of
specific limitations on trade?
A. Import credit discriminations
B. Export subsidies
C. Voluntary export restraints
D. Embargoes
E. Packaging, labeling, or marking standards
Which of the following has proved to be an important way to break the trade barrier
imposed by the Japanese distribution system?
A. Direct sales through catalogs.
B. Large wholesale stores.
C. Street corner kiosks.
D. Internet shopping.
E. Television advertising.
Which of the following primary relationship activities in building strategic alliances
involves seeing the reality in possibilities of an alliance, creating a shared vision from
being together, and involving trusted senior managers?
A. Imaging
B. Committing
C. Interfacing
D. Dating
E. Initiating
KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is
considered an important part of a Chinese breakfast menu. In marketing terms, KFC is
practicing a _____ strategy.
A. positioning
B. localization
C. segmentation
D. indigenous
E. brand
It was not until this single market was established that the United States, Japan, and
other countries gave serious thought to creating other alliances. Which of the following
is being referred to here?
A. European Commission.
B. The European Economic Community.
C. The European Steel and Coal Community.
D. The Asia-Pacific Economic Cooperation.
E. The European Community.
In a _____ distribution structure, an importer controls a fixed supply of goods and the
marketing system develops around the philosophy of selling a limited supply of goods
at high prices to a small number of affluent customers.
A. domestic
B. traditional
C. manufacturer-oriented
D. service
E. customer-oriented
A product’s _____, refers to the ease with which its benefits can be communicated to
the customers.
A. relative advantage
B. compatibility
C. complexity
D. trialability
E. observability