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PriceTag.com is a site that enables users to bid on unsold airline tickets and other goods
and services. PriceTag.com is an example of _____ type of e-commerce.
A. business-to-consumer
B. consumer-to-business
C. consumer-to-consumer
D. business-to-business
A product-oriented organization differs from a market-oriented organization in that a
product-oriented organization:
A.focuses technical research on product improvement and cost-cutting in production.
B.views credit as a form of customer service.
C.does not view credit as a necessary evil that can be used to minimize major debt
losses.
D. extensively uses packaging as a promotional tool.
Which of the following contents of a marketing plan specifies the goals to be
accomplished in terms of sales volume, market share, and profit?
A. Key issues
B. Marketing strategy
C. Objectives
D. Action plans
Which of the following is the first step in a typical contingency planning process?
A.Assigning probabilities of being right about the assumptions
B.Ranking the importance of each assumption
C.Tracking and monitoring the action plan
D.Identifying critical assumptions
Which of the following is typically the most expensive and time-consuming method of
gathering feedback data?
A.Company accounting records
B.Marketing research
C.Syndicated marketing information
D.Transaction records
Identify the typical geographical control unit used for sales territory analysis in the
United States.
A.Borough
B.City
C.State
D.County
Which of the following types of global organizations is especially appropriate when
there is considerable variance across markets regarding product acceptance and
marketing activities?
A.Functional structure
B.Product structure
C.Area structure
D.Process structure
Identify the appropriate response by a firm when its product line is in the mature life
cycle stage.
A.Reduce length of line
B.Hold length of line
C.Broaden product line
D.Introduce new product line
