An important first step in adapting a product to a foreign market is to determine:
A. the degree of newness as perceived by the intended market.
B. the economic climate of the target market.
C. the advertising parallels with the domestic market.
D. the ability of a sales force to sell the product.
E. the compliancy to religious doctrine(s) in the foreign country.
Which of the following poses a major challenge to international marketers while
dealing with counterfeiting?
A. The ease with which consumers can tell the difference between real and counterfeit
products.
B. The theft of products by pirates during shipping.
C. Government regulations legitimizing counterfeiting.
D. Collusion between contract manufacturers and illegitimate sellers.
E. The widespread availability of duplication software.
An underpinning of all commerce is _____-knowledge of where goods and services
exist and where they are needed.
A. sustainable development
B. expropriation
C. immigration
D. effective communications
E. political stability
The Commonwealth of Independent States is:
A. a political alliance with a central government.
B. an economic and political alliance with open borders and no central government.
C. an economic and political alliance with closed borders and a federal government.
D. a federation of many states.
E. a supranational organization similar to the old European community.
_____ development is a joint approach among those who seek economic growth with
“wise resource management, equitable distribution of benefits and reduction of negative
effects on people and the environment from the process of economic growth.”
A. Parallel
B. Global
C. Sustainable
D. Unrestricted
E. Holistic
In general, price decisions are viewed in two ways. Which of the following is one of
them?
A. Pricing depends on factors that are often beyond the control of a company.
B. Pricing is more a phenomenon of luck than planning.
C. Pricing is an active instrument of accomplishing marketing objectives.
D. The less control a company has over the final selling price of a product, the better it
is able to achieve its marketing goals.
E. The broader the company’s product line, the less complex is the process of
controlling prices to the end user.
The ISO 9000 certification will allow a company to:
A. hedge its risk from currency fluctuations.
B. increase its revenues from associated services.
C. diversify into other product lines.
D. differentiate its product from its competitors.
E. provide after-sales services.
When hiring new personnel for international marketing, which of the following is
considered to be the best way to assess the traits necessary for success?
A. Paper-and-pencil ability tests.
B. Interviews and role-playing exercises.
C. Biographical information.
D. Checking references.
E. Handwriting analysis.
Which of the following conventions is responsible for the promotion of the protection
of intellectual property rights among all the member countries of the UN?
A. The Basel Convention
B. The Madrid Arrangement
C. The Tokyo Agreement
D. The Eurasian Convention
E. The World Intellectual Property Organization
In the context of recruiting marketing and sales personnel, which of the following is
true of local nationals?
A. They are not keen on maintaining a cordial relationship at the home office.
B. They lack the knowledge of local culture and prevalent practices.
C. They are better able to lead a company through the maze of unfamiliar referral
networks.
D. They do not communicate with subordinates and customers directly.
E. They are expatriates from their own countries working for a foreign company in a
third country.
Along with industrial goods, the most rapidly growing sector of U.S. international trade
today consists of:
A. social services.
B. consumer products.
C. manufactured goods.
D. business services.
E. governmental services.
The United States-Canada Free Trade Area (CFTA) was a customs union like the
European Community.
David is a Canadian national who works for a U.S. company in Japan. David may be
considered to be a _____.
A. long-term virtual expatriate
B. native salesperson
C. third-country national
D. short-term virtual expatriate
E. local national
The _____ originally had only a consultative role that passed on most European Union
legislation but now has the power to amend and adopt legislation.
A. Court of Justice
B. European Parliament
C. Council of Ministers
D. European Commission
E. Legislative Commission
Which of the following countries is considered as a BEM (big emerging market)?
A. Australia
B. Egypt
C. Venezuela
D. Mexico
E. Germany
With respect to the evolution of the marketing process, which of the following would be
considered to be the most fundamental substage (first substage)?
A. Surplus commodity product
B. Commercial transition
C. Mass production
D. Mass distribution
E. Self-sufficient
Which of the following government forms is ruled by a few?
A. Aristocracy
B. Dictatorship
C. Democracy
D. Monopoly
E. Monarchy
_____ is the performance of business activities designed to plan, price, promote, and
direct the flow of a company’s goods and services to consumers or users in more than
one nation for a profit.
A. Internal marketing
B. Importing
C. Corporate management
D. International marketing
E. Domestic trade
In the context cultural values, the _____ Index refers to the preference for behavior that
promotes one’s self-interest.
A. Individualism/Collectivism
B. Power Distance
C. Uncertainty Avoidance
D. Masculinity/Feminity
E. Linguistic
Which of the following relationship skills is necessary during the interfacing activity
stage of building a strategic alliance?
A. Trust building
B. Creating intimacy
C. Good relationship self-awareness
D. Commitment
E. Partnering