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Once the prototype of Wainwright Industries' new riding lawnmower, made especially
for women, passes product tests, the next step is ________.
A) test marketing
B) focus group surveys
C) commercialization
D) concept testing
E) business analysis
Which of the following product mix pricing strategies involves pricing products that
must or can only be used with the main product?
A) by-product pricing
B) product bundle pricing
C) captive product pricing
D) product line pricing
E) optional product pricing
Lawyers, accountants, and other professionals typically price by adding a standard
markup for profit. This exemplifies ________.
A) target pricing
B) cost-plus pricing
C) value-based pricing
D) break-even pricing
E) penetration pricing
________ management is the logistics concept that emphasizes teamwork€both inside
the company and among all the marketing channel organizations€to maximize the
performance of the entire distribution system.
A) Logistics inventory
B) Integrated logistics
C) Logistics information
D) Independent logistics
E) Intractile logistics
Which of the following is true of public policies and pricing?
A) The government imposes no limits on intrastate pricing issues.
B) The Robinson-Patman Act governs interstate commerce.
C) Companies have free reign when it comes to setting prices.
D) The Sherman Act governs intrastate commerce.
E) The Clayton Act encourages the formation of monopolies.
________ are useful articles imprinted with an advertiser's name, logo, or message that
are given as gifts to consumers.
A) Rebates
B) Cents-off deals
C) Premiums
D) Promotional products
E) Sweepstakes
To help recruit, train, organize, manage, motivate, and evaluate relationships with
channel partners, companies are now installing integrated high-tech ________ systems.
A) advertiser funded programming (AFP)
B) customer segmentation network (CSN)
C) brand content management (BCM)
D) partnership relationship management (PRM)
E) closed loop marketing (CLM)
In which of the following steps of the selling process is a salesperson most likely to
meet the customer for the first time?
A) prospecting
B) pre-approach
C) follow-up
D) approach
E) closing
For her current research project, Margaret Rogers wants to select a sample in which
every member has a known and equal chance of selection. In other words, Margaret is
looking for a ________.
A) simple random sample
B) convenience sample
C) stratified random sample
D) judgment sample
E) quota sample
________ is defined as analyzing, planning, implementing, and controlling sales force
activities.
A) Benchmarking
B) Sales force management
C) Business intelligence
D) Sales force automation
E) Sampling
Which of the following is an off-price retailer that sells a limited selection of
brand-name grocery items, appliances, clothing, and other goods at deep discounts to
members who pay annual membership fees?
A) warehouse club
B) service retailer
C) convenience store
D) hypermarket
E) superstore
When customers have a low involvement in a purchase but perceive significant brand
differences, they will most likely engage in ________.
A) complex buying behavior
B) dissonance-reducing buying behavior
C) habitual buying behavior
D) variety-seeking buying behavior
E) consumer ethnocentrism
Crocus, a gift store, specializes in serving customer segments that major competitors
overlook and ignore. Which of the following best describes Crocus?
A) market follower
B) market challenger
C) early adopter
D) market nicher
E) laggard
Which of the following generation groups is the most educated to date?
A) Lost Generation
B) baby boomers
C) Millennials
D) Generation X
E) Silent Generation
The fact that people are dropping out of organized religion doesn't mean that they are
abandoning their faith. Some futurists have noted a renewed interest in ________,
perhaps as a part of a broader search for a new inner purpose.
A) taming nature
B) the fine arts
C) charitable giving
D) spirituality
E) materialism
