MK 34485

subject Type Homework Help
subject Pages 13
subject Words 2460
subject Authors John Graham, Mary C Gilly, Philip R. Cateora

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page-pf1
Which of the following stages of Rostow's five-stage model of economic growth do
highly-industrialized countries like Japan and Germany fit into?
A. Traditional society
B. Preconditions to takeoff
C. Takeoff
D. Drive to maturity
E. The age of mass consumption
Answer:
A balance-of-payments statement includes three accounts. Two of those accounts are
the current account and the capital account. What is the third account found on the
balance-of-payments statement?
A. Investment account
B. Receivables account
C. Services account
D. Credit account
E. Official reserves account
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Answer:
The ideal political climate for a multinational firm is:
A. a country where international laws do not apply.
B. a country where favors can be purchased easily.
C. a country with a stable and friendly government.
D. a government with absolute power.
E. a government that radically shifts its philosophy.
Answer:
Which of the following countries has enacted the most stringent green marketing laws
that regulate the management and recycling of packaging waste?
A. South Korea
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B. China
C. Germany
D. United States
E. India
Answer:
In the context of U.S. foreign policies, the Monroe Doctrine was used to justify the U.S.
annexation of Texas, Oregon, New Mexico, and California.
Answer:
Briefly describe the policies that were accepted the basis for U.S. foreign policy during
the 19th and 20th centuries.
page-pf4
Answer:
In 1066, William the Conqueror defeated Harold II in the Battle of Hastings,
establishing Norman rule in _____.
A. Brazil
B. China
C. England
D. Japan
E. France
Answer:
page-pf5
Which of the following is a fully industrialized country?
A. Brazil
B. Russia
C. Germany
D. Argentina
E. Vietnam
Answer:
General Motors, _____, and DaimlerChrysler have created a single online site called
Covisint for purchasing automotive parts from suppliers.
A. Toyota Motor Corporation
B. Honda Motor Company
C. Ford Motor Company
D. Nissan Motor Company
E. Tata Motors
page-pf6
Answer:
Unisys Corporation's international marketing research calls for collecting and assessing
various types of information. Which of the following types of information is Unisys
Corporation most likely to be interested in if it gathers information related to
profitability for the division's products, inflation, business cycle trends, and the like?
A. Economic and demographic data
B. Cultural, sociological, and political climate
C. Overview of market conditions
D. Summary of the technological environment
E. Competitive situation
Answer:
In _____ decision making, participation by middle management tends to be
deemphasized.
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A. democratic
B. diffused management
C. decentralized management
D. nonhierarchical
E. top-level management
Answer:
The basis for _____ is tradition, past practices, and legal precedents set by the courts
through interpretations of statutes, legal legislation, and past rulings.
A. civil law
B. common law
C. code law
D. commercial law
E. criminal law
Answer:
page-pf8
_____ is best defined as a responsible effort to learn from others' cultural ways in the
quest for better solutions to a society's particular problems.
A. Cultural apathy
B. Cultural borrowing
C. Cultural sensitivity
D. Cultural aestheticism
E. Cultural assimilation
Answer:
Most middlemen have little loyalty to their vendors. They handle brands in good times
when the line is making money but quickly reject such products within a season or a
year if they fail to produce during that period. This is an example of problems
associated with which of the following six Cs of distribution channel strategy?
A. Character
page-pf9
B. Continuity
C. Control
D. Cost
E. Capital requirement
Answer:
Which of the following is true of virtual expatriates?
A. They stay in hotels, make long visits to the foreign country to which they have been
assigned, and maintain their families at home.
B. They blend with the local culture and soon more closely resemble a local than an
expatriate.
C. They work for a foreign company in a third country.
D. They work abroad, take up foreign assignments, and move from country to country.
E. They are usually more knowledgeable than local nationals about a country's business
structure and systems.
Answer:
page-pfa
How do the vast majority of services enter a foreign market?
A. Exporting
B. Smuggling
C. Licensing, franchising, or direct investment
D. Through brokers
E. Through diaspora population
Answer:
Which of the following was the earliest trade route?
A. Land routes
B. The Internet
C. Sea routes
D. Underground routes
page-pfb
E. Air routes
Answer:
During the early market growth of many countries, the first large open market was
_____.
A. Russia
B. the United States
C. Australia
D. Germany
E. the United Kingdom
Answer:
page-pfc
Simon and his team draft a plan for their organization, MG Corp. They primarily
establish the overall goals that MG should accomplish in the next 25 years. In this case,
Simon and his team are most likely engaged in _____ planning.
A. tactical
B. market
C. corporate
D. strategic
E. personnel
Answer:
According to Everett Rogers, what is the element that differentiates diffusion from other
types of communications research?
A. Marketing efficiency
B. Communication channel
C. Time
D. Social system
E. Government system
Answer:
page-pfd
Which of the following is a way individuals learn culture from social institutions?
A. Anarchy
B. Socialization
C. Cultural apathy
D. Etiquette awareness
E. Social rebellion
Answer:
In 1425, the Hanseatic city of _____ became the first Atlantic seaport to be a major
trading center.
A. Bastogne
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B. Lubeck
C. Brugge
D. Mons
E. Cologne
Answer:
By systematically monitoring chat rooms, blogs, and personal websites to assess
consumers' opinions about the new line of health drinks that his company has launched,
Harry is engaging in the practice of _____.
A. tomography
B. serigraphy
C. vitreography
D. netnography
E. lithography
Answer:
page-pff
The European Union is most accurately described as a free trade area.
Answer:
In the context of task-related exchange of information, _____ negotiators are more
likely to provide brutally frank negative feedback to foreign presenters.
A. American
B. Japanese
C. Chinese
D. German
E. Mexican
Answer:
page-pf10
Which of the following is true of the APEC?
A. Russia is not a member of this group.
B. It is opposed to open trade.
C. Its members meet once in six months.
D. It promotes economic cooperation.
E. It aims to increase barriers to investment.
Answer:
A _____ is an intermediate step in the transition from a free trade area to a common
market.
A. political union
B. currency union
C. regional cooperation for development (RCD)
D. customs union
E. preferential trade area
page-pf11
Answer:
Companies that adopt the _____ structure are generally experiencing rapid growth and
have broad, diverse product lines.
A. global product division
B. pyramid
C. hierarchical
D. geographical division
E. matrix organization
Answer:
In the communications process in advertising, during the _____ stage, a consumer takes
certain actions to respond to a decoded message.
A. feedback
page-pf12
B. receiver
C. message channel selection
D. encoding
E. source identification
Answer:
Which negotiation tactic, according to foreign negotiators, is the most useful when
dealing with Americans?
A. Offering cutbacks on deals
B. Including higher-level executives in talks
C. Providing lots of self-disclosures
D. High first-offers, followed immediately with deeply discounted second-offers
E. Taking time over the negotiations
Answer:

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