The teen Internet maven’s primary role is as _____.
A. initiator
B. information gatherer
C. decision maker
D. purchaser
E. user
What are the two types of materialism?
A. primary and secondary
B. internal and external
C. instrumental and terminal
D. masculine and feminine
E. individual and collective
Perception is a process that begins with consumer exposure and attention to marketing
stimuli and ends with consumer _____.
A. interpretation
B. attitudes
C. action
D. acceptance
E. behavior
_____ refers to the fact that stimuli positioned close together are perceived as belonging
to the same category.
A. Organization
B. Proximity
C. Closeness
D. Closure
E. Affect
Some individuals have information about many different kinds of products, places to
shop, and other aspects of markets. They can be considered a special type of opinion
leader and are known as _____.
A. product experts
B. shopping experts
C. personal shoppers
D. market mavens
E. market leaders
A woman who is married with the husband assuming the responsibility for providing
for the family and the wife running the house and taking care of the children would be
classified as _____.
A. gender appropriate
B. gender consistent
C. traditional
D. modern
E. old-fashioned
In the United States, a man usually gives a woman a diamond ring for her to wear on
her left-hand ring finger when they become engaged to be married. However, one
diamond distributor has developed the idea that women should wear diamonds on their
right hands as well. Marketing communications regarding the Diamond Right Hand
Ring stress the independence of women and their ability to buy a diamond for
themselves. One ad claims that a diamond on a left hand says “we,” while a diamond on
the right hand says “me.” This diamond distributor is attempting to _____.
A. influence the competitive situation
B. expand the usage situation
C. reduce the disposition situation
D. influence the social surroundings
E. influence the temporal perspective
Karen’s father is an executive for a major international corporation and has been
transferred to various countries over the years. With each move, Karen is enrolled in a
new school. Even though English is spoken in the schools she attends, there are
students from all over the world whose parents have jobs similar to Karen’s father. With
each new school, Karen spends the first few weeks merely observing the other students
to learn which behaviors are appropriate in specific situations because she’s learned that
at each school the kids behave differently. Karen is attempting to learn that student
body’s specific _____ regarding behavior.
A. rules
B. guidelines
C. precepts
D. norms
E. prescriptions
What family purchase role is played by the individual who actually purchases the
product the family has decided upon?
A. initiator
B. information gatherer
C. influencer
D. decision maker
E. purchaser
America is basically a _____. That is, the educational system, government, and political
process are not controlled by a religious group, and most people’s daily behaviors are
not guided by strict religious guidelines.
A. Godless society
B. secular society
C. religious society
D. non-Christian society
E. regional society
Which of the following is NOT an environment-oriented value?
A. cleanliness
B. performance/status
C. tradition/change
D. risk taking/security
E. all of the above are environment-oriented values
An advertising theme such as “Serve Pepsi to your friends, they’ll love you for it” is
most likely based on _____ motivation.
A. tension reduction
B. affiliation
C. modeling
D. expression
E. none of the above
Clara is shopping with her friend, Jane, when they both went into a drug store. Clara
needed to buy medication for hemorrhoids, but she was reluctant to do so in front of
Jane. Which emotion was Clara probably experiencing in this situation?
A. embarrassment
B. shame
C. fear
D. anger
E. disappointment
An advertisement theme of “do your own thing” is most likely to be based on a need for
_____.
A. affiliation
B. modeling
C. consistency
D. independence
E. none of the above
_____ is the process by which decisions that directly or indirectly involve two or more
family members are made.
A. Household decision making
B. Consumer decision making
C. Family decision making
D. Joint decision making
E. Group decision making