_____ segmentation refers to a market segmentation approach in which people are
grouped into segments on the basis of research findings, and then the size of each of
these groups and their demographic and psychographic profiles are determined.
A. Post hoc
B. Empirical
C. Benefit
D. Psychographic
Answer:
Harini owns Books Galore, a chain of libraries that she has managed with the help of
Zainab, her manager, for over a decade. Zainab is aware that finding qualified librarians
who are committed to their job is difficult especially considering the number of
branches Books Galore had. She decides to look up how computers could be used to
meet their needs and finds an advertisement for an "E-Register." This software consists
of indexing and search features that facilitate the lending and locating of books in a
library. She decides to propose the idea of installing this software in their libraries.
Zainab is a(n) _____ in this scenario.
A. initiator
