A. impulse, habitual, and limited problem-solving processes.
B. functional and psychological needs.
C. universal, retrieval, and evoked sets.
D. cognitive, affective, and behavioral environments.
E. family, reference groups, and culture.
One important purpose of a brand is to
A. sell advertising space.
B. minimize product line depth needed to be effective.
C. increase consumer recognition and awareness of product offerings.
D. reduce product packaging.
E. meet government regulations.