Which of the following is the last step in the international planning process?
A. Defining target markets and adapting the marketing mix accordingly
B. Matching company and country needs
C. Adapting the marketing mix according to market segments
D. Implementation and control
E. Developing the marketing plan
Answer:
Which of the following is true with respect to the dynamics of global population trends?
A. The demand for goods worldwide may have no effect on migration patterns.
B. Changes in the distribution of population among the world’s countries may fail to
influence demand.
C. The global financial crisis has caused migration from rural to urban areas within
countries.
D. Economic growth forecasts and assumptions about fertility rates are independent of
each other.
E. The existence of sheer numbers of people is significant in appraising potential
consumer markets.
Answer:
According to Lester Thurow, a(n) _____ form of capitalism is practiced in Japan and
Germany typified by cooperation among government, management, and labor.
A. atypical
B. individualistic
C. communitarian
D. independent
E. adversarial
Answer:
Which of the following countries comes a close second to the United States with
respect to the quantity and quality of the marketing-related data available?
A. Brazil
B. Australia
C. China
D. Japan
E. Kenya
Answer:
Which of the following questions should be asked by a marketing researcher when
trying to establish the reliability of secondary data sources in the international arena?
A. How much do the data cost?
B. What language is used in the parent country?
C. How long did it take to complete the survey in question?
D. Who collected the data?
E. What type of survey was used during the data collection process?
Answer:
A market in which the only marketing function performed is exchange is most likely to
be classified under the _____ stage.
A. surplus commodity product
B. commercial-transition
C. mass production
D. mass distribution
E. self-sufficient
Answer:
Which of the following groups of negotiators was found to have the most aggressive
negotiation style?
A. The Spaniards
B. The Israelis
C. The Americans
D. The Koreans
E. The French
Answer:
According to the evolution of the marketing process, when the only marketing functions
performed are demand creation, physical distribution, and market information analysis,
the marketing process is in the _____ substage.
A. mass production
B. commercial-transition
C. self-sufficient
D. surplus commodity product
E. small scale
Answer:
In which of the following modes of distribution in the foreign market will a company
have to make maximum financial investment?
A. Export management companies
B. Trading companies
C. Export associations
D. Direct sales force
E. Complementary marketers
Answer:
Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for
his company to effectively market and distribute to all of Peru’s major cities, Jonas must
devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the
following foreign environment uncontrollable variables would be a chief concern as
Jonas devises his firm’s logistics plan?
A. Price
B. Product
C. Geography and infrastructure
D. Promotional strategies
E. Channels of distribution
Answer:
In _____, a firm is concerned only with the marginal or incremental cost of producing
goods to be sold in overseas markets.
A. full-cost pricing
B.
C. fixed-cost pricing
D. variable-cost pricing
E. demand-based pricing
F. premium pricing
Answer:
Which of the following best describes culture?
A. It is radical in nature and readily accepts change.
B. It is the same across all countries.
C. It is the human-made part of human environment.
D. It is static in nature.
E. It is insignificant in assessing new markets.
Answer:
Which of the following is especially vulnerable as EU member states decide which area
of regulation should apply to these services?
A. Newspaper advertising
B. Radio advertising
C. Outdoor services
D. Personal selling
E. Internet services
Answer:
Which of the following substages best characterizes the United States today with
respect to the evolution of the marketing process?
A. Mass production
B. Commercial-transition
C. Self-sufficiency
D. Surplus commodity product
E. Mass distribution
Answer:
Which of the following modes of foreign market entry requires the most amount of
equity and therefore, creates the greatest risk?
A. Exporting
B. Joint venture
C. Contractual agreement
D. Strategic alliance
E. Direct foreign investment
Answer:
A _____ has reduced or eliminated internal tariffs and adds a common external tariff on
products imported from countries outside the group.
A. preferential trade area
B. currency union
C. regional cooperation for development
D. customs union
E. free trade area
Answer:
The _____ is the decision-making body of the European Union that can enact into law
all proposals by majority vote except for changes in tax rates on products and services,
which require unanimous vote.
A. United Nations
B. World Trade Organization
C. European Commission
D. Commonwealth of Independent States
E. Council of Ministers
Answer:
Which of the following is a controllable element for an international marketer?
A. Level of technology
B. Geography and infrastructure
C. Channels of distribution
D. Cultural forces
E. Competitive forces
Answer:
Cultures which are low in Uncertainty Avoidance Index are more likely to:
A. seek absolute truth.
B. accord a high level of importance to rules as a means of avoiding risk.
C. be distrustful of new ideas or behaviors.
D. dogmatically stick to historically tested patterns of behavior.
E. take a more empirical approach to understanding and knowledge.
Answer:
Country X is most likely to be in the age of mass consumption according to Rostow’s
five-stage model of economic development if:
A. its economy is primarily driven by natural resource extraction.
B. the economy is moving away from agriculture and toward manufacturing.
C. the economy is driven by low-cost manufacturing.
D. it is primarily a service economy.
E. its economy is primarily agrarian.
Answer:
With which of the following would the phrase “Buy American” be most closely
associated?
A. Socialism
B. Communism
C. Nationalism
D. Abstractionism
E. Polarism
Answer:
A culture that is low context, individualistic, has a low power distance, and uses
monochronic time is _____.
A. information-oriented
B. relationship-oriented
C. hierarchy-oriented
D. an authoritarian culture
E. a dictatorial culture
Answer:
Which of the following is the first phase in the international planning process?
A. Adapting the marketing mix to target markets
B. Developing the marketing plan
C. Matching company and country needs
D. Implementation and control
E. Defining market segments
Answer:
In the context of the use of the Internet in international marketing channels, technically,
e-commerce is a form of _____ selling.
A. direct
B. parallel
C. dual
D. mass
E. targeted
Answer:
Which of the following is the best and most feasible means of solving the problem of
language on the Internet?
A. Using minimal to no language on websites instead of using graphics and diagrams to
convey messages
B. Using language translation software to translate communication in all languages
C. Having country-specific websites so that everyone can communicate in their own
language
D. Using foreign language blocking software to screen international communications
E. Training employees to virally communicate in all languages used by foreign
customers
Answer:
_____, a boomtown bordering Hong Kong and a fishing village just 20 years ago, has
replaced the provincial capital Guangzhou to lead the local economy.
A. Dongguan
B. Shenzhen
C. Huizhou
D. Foshan
E. Zhongshan
Answer:
Which of the following relationship skills is necessary during the initiating activity of
building a strategic alliance?
A. Commitment
B. Partnering
C. Trust building
D. Creating intimacy
E. Good relationship self-awareness
Answer:
Which of the following is one of the main political causes of instability in international
markets?
A. Varied taxing conventions
B. Differences in economic philosophies
C. Global focus
D. Environmental awareness
E. Trade disputes
Answer:
Fiona’s company wants to launch a new product in Madrid. Fiona requests her product
manager to distribute some samples to potential customers there so that she can gauge
the consumer preferences prevalent there before introducing the product. Here, Fiona
tires to reduce the degree of economic and social risks, also known as _____, associated
with product use.
A. billability
B. docibility
C. invincibility
D. trialability
E. partibility
Answer:
_____ is traditionally defined as the systematic gathering, recording, and analyzing of
data to provide information useful to marketing decision making.
A. Marketing reach
B. Market skimming
C. Marketing research
D. Marketing exposure
E. Marketing activation
Answer:
Which of the following treaties allows for the free movement of goods, persons,
services, and capital throughout the member states of the European community.
A. Rome Treaty
B. Berlin Treaty
C. Maastricht Treaty
D. Barcelona Treaty
E. Athens Treaty
Answer:
Paved roads, railroads, seaports, communication networks, and financial networks are
illustrations of _____.
A. environmental resources
B. inventory
C. infrastructure
D. factors of production
E. freight claims
Answer: