C) perfect information
D) marginal analysis
Additional Application
Late in the day on August 7, 2006 numerous U.S. airlines cut their fares on leisure
travelers. These included American Airlines, Delta, Continental, and Southwest. This
fare cut, which was approximately 4 to 8 percent, occurred during a period of rising fuel
costs and a record number of seats being filled. If costs are up and demand is strong,
why did these airlines reduce their prices on this class of passengers? The explanation is
that they were following the lead of United. United Airlines is the implicit price leader
in this industry and many other carriers watch closely what the leader does and base
their decisions on the leader’s actions. Such behavior is not uncommon in an industry
dominated by a few large firms.
“United Airlines sparks fare war,” August 9, 2006, retrieved November 3, 2006 from
http://money.cnn.com/2006/08/09/news/companies/airfares/index.htm.
What market structure does the airline industry most likely resemble?
A) monopoly
B) oligopoly
C) monopolistic competition
D) perfect competition