C) will not change in response to changes in market demand and supply because the
firm is a price taker.
D) will be lowered by the firm in order to sell more output.
Figure 14-4 Rainbow Writer
(RW) is a small online company selling a highly rated software package for printing
color labels directly onto CDs. The firm currently earns a profit of $2 million per year
selling its package exclusively on its Web site. Odeon, the producer of the most popular
software package for editing and burning CDs and DVDs, has expressed interest in
bundling Rainbow Writer’s product into its own package. Odeon expects that bundling
would further boost its sales and allow it to sell the new bundled product at a higher
price, thus raising its profits beyond its current profit of $12 million. Figure 14-4 shows
the decision tree for the Rainbow Writer-Odeon bargaining game.
How will Rainbow Writer respond to Odeon’s two possible offers?
A) Rainbow Writer will reject either offer.
B) Rainbow Writer will only accept an offer of $30 per copy of the software package.
C) Rainbow Writer will only accept an offer of $40 per copy of the software package.
D) Rainbow Writer will accept either offer.