B) structure composition theory.
C) structural behavior.
D) corporate governance.
Assume that the medical screening industry is perfectly competitive. Consider a typical
firm that is making short-run losses. Suppose the medical screening industry runs an
effective advertising campaign which convinces a large number of people that yearly
CT scans are critical for good health. How will this affect a typical firm that remains in
the industry?
A) The firm’s supply curve shifts right and its marginal revenue curve shifts upwards as
the market price rises and ultimately the firm starts making profits.
B) The firm’s marginal revenue curve and average cost curve shift upwards in response
to the increase in market price and advertising expenditure. The firm increases output
until it starts breaking even.
C) The marginal revenue curve shifts upwards, the firm’s output increases along its
marginal cost curve, it expands production and eventually starts making profits.
D) The marginal revenue curve shifts upwards, the firm’s output increases along its
marginal cost curve, it expands production until it breaks even.
The government of Bassaland is looking for new revenue sources. It is considering
imposing an excise tax on two goods: palm wine and diapers. If the price elasticity of
demand for the goods are -0.47 and -1.89 respectively, which good should it tax if the
goal is to raise revenue? If the government wants to tax only one good, which good
should it tax if the goal is to discourage consumption? Explain your answer.