All of the following are disadvantages of cost-plus pricing except
A) It ignores the price elasticity of demand: for example, it may be possible to increase
profits by raising or lowering price.
B) If the industry comprises identical firms (with identical costs), markups could be
consistent among firms leading to no one firm having a competitive edge in terms of
price.
C) Allocating and apportioning business overheads to individual products could be
somewhat arbitrary.
D) The business has less incentive to cut or control costs: if costs increase, then selling
prices increase. Consequently, this might further erode a firm’s competitiveness.
Table 2-12
Refer to Table 2-12. This table shows the number of labor hours required to produce a
digital cameras and a bushel of wheat in China and South Korea.
a. Which country has an absolute advantage in the production of digital cameras?
b. Which country has an absolute advantage in the production of wheat?
c. What is China’s opportunity cost of producing one digital camera?
d. What is South Korea’s opportunity cost of producing one digital camera?
e. What is China’s opportunity cost of producing one pound of wheat?
f. What is South Korea’s opportunity cost of producing one pound of what?
g. If each country specializes in the production of the product in which it has a
comparative advantage, who should produce digital cameras?