4) Using the midpoint method, what is the income elasticity of demand for good X?
a. -3.5
b. -0.29
c.0.29
d.3.5
5) How does advertising signal to consumers that the product is a good one?
a.By seeing famous people using the product, consumers infer that they too can be
famous.
b.By being willing to spend money on advertising, firms let consumers know the
product is likely a good one since firms would not likely advertise a poor product.
c.By making consumers laugh during commercials, firms are associating positive
experiences with the product.
d.Without allowing consumers to actually use the product, it is not possible for firms to
signal to consumers the product’s quality.
6) Advertisements that appear to convey no information at all
a.are usually associated with “infomercials.”
b.are useless to consumers but valuable to firms.
c.are useless to firms but valuable to consumers for their entertainment quality alone.
d.may convey information to consumers by providing them with a signal that firms are
willing to spend significant amounts of money to advertise.
7) If the price elasticity of supply is 1.2, and price increased by 5%, quantity supplied
would
a.increase by 4.2%.
b.increase by 6%.