A profit-maximizing monopoly’s total revenue is equal to
a.P1 x Q1.
b.P2 x Q3.
c.P3 x Q4.
d.(P2-P4) x Q3.
10) Scenario 15-10
Vincent operates a scenic tour business in Boston. He has one bus which can fit 50
people per tour and each tour lasts 2 hours. His total cost of operating one tour is fixed
at $450. Vincent’s cost is not reduced if he runs a tour with a partially full bus. While
his cost is the same for all tours, Vincent charges each passenger his/her willingness to
pay: adults $18 per trip, children $10 per trip, and senior citizens $12 per trip. At those
rates, on a typical day Vincent’s demand is:
Assume that Vincent’s customers are always available for the tour¾ therefore, he can
fill his bus for each tour as long as there is sufficient total demand for the day.
Vincent is considering changing his pricing strategy. Which of the following options
results in the highest profit per day?
a.Charge a single price of $10 to all passengers.
b.Charge a single price of $12 to all passengers.
c.Charge a single price of $18 to all passengers.
d.Continue charging each buyer his/her willingness to pay.