If economies of scale are relatively unimportant in an industry, the typical firm’s
long-run average total cost curve will reach a minimum at a level of output that is a
________ fraction of total industry sales. The industry will be ________.
A) large; competitive
B) large; an oligopoly
C) small; competitive
D) small; an oligopoly
For years, economists believed that market structure explained the ability of some firms
to earn economic profits. For example, firms in industries with little competition and
high barriers to entry would earn higher profits than firms in competitive industries with
low entry barriers. Which of the following has caused economists to question this
explanation and seek other explanations for why firms are profitable?
A) Studies have shown that, on average, firms in competitive industries earn higher
profit rates than firms in industries with little competition.
B) In recent years, new technologies have increased the potential entry of new firms in
industries with high entry barriers.
C) Studies have shown that firms in industries that have little competition and high
entry barriers are not very profitable. Economists conclude from this that some
competition is necessary in order to force firms to lower their costs and develop
products that satisfy new consumer demands.
D) The market structure explanation fails to explain how firms in the same industry can
have very different levels of profit.