(Table: Coke and Pepsi Advertising Game) Look at the table Coke and Pepsi
Advertising Game. The soft-drink industry is dominated by Coke and Pepsi, and each
firm spends a lot of money on advertising. Suppose each firm is considering a costly
television commercial during halftime of the Super Bowl. The table shows the payoff
matrix of profits that each firm would receive from its advertising decision, given the
advertising decision of their rival. Profits in each cell of the payoff matrix are given as
(Coke, Pepsi). If each firm makes the decision whether to advertise on the Super Bowl
independently, the Nash equilibrium is for Coke _____ and Pepsi _____ during the
Super Bowl.
A) to advertise; to advertise
B) not to advertise; not to advertise
C) not to advertise; to advertise
D) to advertise; not to advertise
Industries that are made up of many competing producers, each selling a differentiated
product, and whose firms earn zero economic profits in the long run are:
A) perfectly competitive.
B) monopolies.