Joe Sullivan and Mark Holland, members of the top management at EuAir, a European
airlines, were preparing for a meeting to discuss strategies to combat the recent rise in
fuel prices. Before the meeting began, Joe and Mark were discussing how oil prices
significantly impact the health of the world economy. Joe spoke of how higher oil
prices since 1999, partly the result of OPEC supply management policies, contributed
to the global economic downturn in 2000-2001. Mark agreed but added that the right
kind of strategy could help them overcome this challenge, and that they could even use
the situation to hike fares and generate additional revenues. Which of the following
statements, if true, would denote the occurrence of groupshift in Mark’s opinions during
the meeting?
A) Mark thought that EuAir should suspend some of its less profitable flights in the
short run in favor of the routes that have greater demand among consumers.
B) Mark proposed that this was an opportunity for EuAir to use its brand name
effectively and diversify into other products and services.
C) Mark agreed with Joe’s opinion that providing the best service possible, even if it
meant incurring a loss in the short run, would be the best strategy.
D) Mark proposed that the prices be hiked and additional customer service measures be
included so costumers have the best experience flying with EuAir.
E) Mark encouraged the top-management team to consider laying off surplus
employees and rightsizing EuAir to enhance its efficiency and lower costs.
________ seeks to measure, explain, and sometimes change the behavior of humans
and other animals.
A) Meteorology
B) Theology
C) Epistemology
D) Lexicology
E) Psychology