Using the logic of the BCG grid, Theresa should recognize that her strategic business
unit was in which quadrant?
Scenario – Theresa Teutul
Theresa Teutul was an executive with Digital Industries, a leading manufacturer of
color televisions. She recognized that the color television market in the late 1970’s was
facing significant challenges. After two decades of highly successful development and
marketing, the sales of color televisions had slowed and replacing older color television
sets largely created her market.
a. Star
b. Cash Cow
c. Question Mark
d. Dog
e. None of these
A culture that accepts only one way of doing things and one set of values and beliefs is
referred to as a(n) _____.
a. primary culture
b. preferred culture
c. dominating culture
d. monoculture
e. pluralism