MHR 513 Quiz 2

subject Type Homework Help
subject Pages 7
subject Words 1158
subject Authors Leon Megginson, Mary Jane Byrd

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page-pf1
A person or organization offering the rights to use a particular piece of intellectual
property is referred to as the:
A. bailor.
B. franchisor.
C. licensor.
D. licensee.
According to Graham Wallas description of the creative process, ideas begin to flow in
which of the following stages?
A. Preparation
B. Illumination
C. Incubation
D. Verification
page-pf2
Which of the following is true about managing emphasis in a sentence?
A. Short sentences carry lesser emphasis than long, involved ones.
B. Beginnings and endings of business messages are particularly good places for using
long sentences to emphasize your content.
C. A long closing should be used in business messages to ensure that the reader is left
with an important final thought.
D. If a sentence contains two ideas that are equally important, both the ideas should be
joined with "and" to place equal emphasis.
E. If a sentence contains two ideas that are equally important, one idea should be
subordinated to the other.
Which of the following is a traditional problem facing new ideas?
A. The product or service appeals to a market larger than the entrepreneur expected.
B. The idea cannot be economically made into a product or service.
C. There are too many people involved in making the idea into a business.
D. The local/state federal regulations are too strict to follow.
One of the traditional problems facing new ideas is that an idea cannot be economically
made into a product or service.
page-pf3
Which of the following questions in a typical I2P analysis looks at the specific
individuals, groups, or organizations you would approach first to buy your product or
service?
A. How is your product or idea better?
B. Who will buy it?
C. Why will they buy it?
D. What is the market and its size?
The "Who will buy it?" question looks at the specific individuals, groups, or
organizations you would approach first to buy your product or service.
Identify the dependent clause in the following sentence. When he comes back, we are
planning to celebrate his birthday.
A. When he comes back
B. We are planning to celebrate his birthday
C. to celebrate
D. comes back
E. to celebrate
page-pf4
Which of the following sentences avoids the use of faulty parallelisms?
A. We must either reduce expenses or it will be essential to raise revenues.
B. The dress was old, stained and it was torn.
C. The kids should learn reading and to write.
D. The athletes are training regularly and work hard.
E. Examples of hobbies are reading, fishing and knitting.
Which of the following attributes is most typical of a service?
A) production and consumption occur simultaneously
B) tangible
C) mass production
D) consistency
E) easy to automate
page-pf5
The business idea component of the feasibility study includes which of the following
aspects?
A. Stage of development
B. Competition
C. Market penetration
D. Description of the entrepreneurs
A local university is considering changes to its class structure in an effort to increase
professor productivity. The old schedule had each professor teaching 5 classes per
week, with each class meeting an hour per day on Monday, Wednesday, and Friday.
Each class contained 20 students. The new schedule has each professor teaching only 3
classes, but each class meets daily for an hour. New classes contain 50 students.
a. Calculate the labor productivity for the initial situation (students/hour).
b. Calculate the labor productivity for the schedule change (students/hour).
c. Are there any ethical considerations that should be accounted for?
d. Suppose that each teacher also is required to have 2 hours of Office Hours each day
he/she taught class. Is the schedule change a productivity increase?
page-pf6
Working for a very large organization in the tractor manufacturing industry, John
always heard complaints from customers about the parts and services aspects of the
business. Taking an early retirement, John started his own business to specifically
address the many customer complaints he had been hearing. Which of the following is
most likely to be the factor that led John to the business idea?
A. A similar business
B. Chance happening
C. Work experience
D. Technology transfer
Which of the following is a concise sentence?
A. With regard to the parking problem, corrective action is being taken.
B. With reference to the parking problem, the administration is taking corrective action.
C. The administration is taking corrective action on the parking problem.
D. Concerning the parking problem, corrective action is being taken by the
administration.
page-pf7
E. The administration is correcting the parking problem.
Adam owns a software development company. He and his team developed and licensed
new software that could help many organizations strengthen their Web security. Any
organization that wishes to use Adams licensed software would most likely have to pay
him in the form of a(n) _____.
A. pay-off
B. royalty
C. lump sum payment
D. payout

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