B. calculated by adjusting a company’s revenue share up or down by a factor
proportional to whether their quality/customer service factors are above/below industry
averages.
C. calculated by dividing a company’s market share (based on dollar volume) by the
industry-average market share.
D. particularly useful in identifying cash cows, which have big relative market shares
(above 1.0), and cash hogs, which have low relative market shares (below 0.5).
E. calculated by subtracting the industry-average market share (based on revenue) from
the company’s market share to highlight relative share above/below the industry
average. This amount is a better indicator of a business’s competitive strength than is
just looking at the firm’s market share percentage.
Answer:
Strategic fit between two or more businesses exists when one or more activities
comprising their respective value chains present opportunities:
A. to prevent the transfer of expertise or technology or capabilities from one business to
another.
B. to independently preserve common brand names from cross-business usage.
C. to increase costs by combining the performance of the related value chain activities
of different businesses.
D. for cross-business collaboration to build valuable new resource strengths and
competitive capabilities.
E. to maintain business value chain activities separate and apart from one business to
another to protect company independence.