Good intuitive judgment is always needed to determine appropriate weights and ratings
in the input stage matrices.
Four common approaches to determine R&D budget allocations are: 1. finance as many
project proposals as possible; 2. use a percentage-of-sales method; 3. budget for R&D
about what competitors spend; or 4. decide how many successful new products are
needed and work backwards to estimate the required R&D investment.
Retrenchment and turnaround are the same strategy.
The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, the Strategic
Position and Action Evaluation (SPACE) Matrix, the Boston Consulting Group (BCG)
Matrix, the Internal-External (IE) Matrix, and the Grand Strategy Matrix are included in
stage two of the strategy-formulation framework.