Linden State University (Scenario)
Marta is a dean at Linden State University, a school with an enrollment of almost
20,000 students. In her daily activities, Marta has to deal with problems that involve
students, faculty, curriculum, budgets, and a variety of other things.
Marta is currently focusing her efforts on fundraising. She sees this generation as the
cohort on which to focus most of her attention.
A) Gen Y, because it is the wealthiest generation
B) the Baby Boomers, because they are the most ethical generation
C) the Baby Boomers, because they are the largest and wealthiest generation
D) the Post-Millennials, because they are the largest generation that is still looking
forward to college
Today’s managers are moving away from formalization and trying to be this.
A) more rigorous
B) more flexible
C) more strict