Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
A business concept is a concise description of an opportunity that contains seven
essential elements.
a. True
b. False
The more information an entrepreneur acquires through ____, the higher the chance that
his or her predictions will be close to the mark, risk will be reduced and uncertainty
managed.
a. market research
b. feasibility analysis
c. business concepting
d. concept analysis
e. value creation
The section of the business plan that presents the strategy that will be used to ensure
that the business is sustainable and continues to scale over its life is included in the
____.
a. financial plan
b. growth plan
c. marketing plan
d. contingency plan
e. production schedule
When all is said and done, business is about:
a. Critical skills
b. Research
c. relationships
d. Management skills
e. All of these choices
Traditional advertising - a push strategy - consists of print and broadcast media.
a. True
b. False
____ Readers provide a way to find out what others are saying about an entrepreneur's
company by enabling the entrepreneur to subscribe to blogs and podcasts.
a. RSS
SEM
c. SEO
d. Viral
e. None of these choices
The product development cycle consists of a series of tasks leading to introduction of
the product to the marketplace.
a. True
b. False
A factor affecting the final valuation of the business is the degree of ____ that the
owner has over the business.
a. estimated value
b. legitimate control
c. risk
d. discount
e. None of these choices
Which of the following is not a reason to outsource product development?
a. Improve the quality of software development
b. Enable rapid scaling
c. Preserve the ability to be flexible
d. All of the above are reasons to outsource product development
e. Neither b or c are reasons to outsource product development
____ life insurance is a policy on the life of principal members of the partnership,
usually the senior partners.
a. Principal
b. Uniform partnership
c. First-partner
d. Key-person
e. None of these choices
Expansion is a naturel by-product of a successful startup.
a. True
b. False
Which of the following is NOT part of an ethnographic approach to customer
observation?
a. Learn from observation
b. Explain what was observed
c. Develop a plan
d. Test the theory
e. Conclusions
One of the best ways to discover an opportunity is to study a/an ____ in depth.
a. company
b. product
c. industry
d. leader
e. None of these choices
