For a company whose core competency is management know-how, which entry mode
would be optimal?
A. Turnkey contracts
B. Licensing agreements
C. Strategic alliances
D. Foreign franchises controlled by joint ventures
The competitive advantage of many service firms is based on management know-how
(e.g., McDonald’s, Starbucks). For such firms, the risk of losing control over
management skills to franchisees or joint-venture partners is not that great. These firms’
valuable asset is their brand name, and brand names are generally well protected by
international laws pertaining to trademarks. Many service firms favor a combination of
franchising and master subsidiaries to control the franchises within particular countries
or regions. The master subsidiaries may be wholly owned or joint ventures, but most
service firms have found that joint ventures with local partners work best for the master
controlling subsidiaries. A joint venture is often politically more acceptable and brings a
degree of local knowledge to the subsidiary.
The _____ of FDI refers to the amount of FDI undertaken over a year.
A. stock
B. net value
C. accumulated value
D. flow The flow of FDI refers to the amount of FDI undertaken over a given time
period (normally a year).
Hinduism and Buddhism both stress the importance of _____.
A. the caste system
B. the afterlife
C. Confucian ethics
D. life on earth