One “natural” advantage small businesses have over large businesses, which can be a
significant competitive advantage, is:
A) relationship marketing.
B) their ability to conduct market research.
C) their lower costs.
D) their ability to serve many highly diverse target markets.
Potential investors tend to believe that if an entrepreneur can’t develop a good plan:
A) he/she is probably the action-oriented sort of person they need running a business.
B) he/she needs to hire a consultant to write the plan for him/her.
C) he/she probably lacks the discipline to run a business.
D) then the entrepreneur is just like the majority of entrepreneurs and will probably do
quite well.