A culture’s sense of beauty and taste is:
A. universal, as described in Homer’s The Odyssey.
B. an aesthetic concern of no interest to the international manager.
C. an aesthetic concern that may interest the trailing spouse and is good to know a little
about.
D. expressed in the culture’s art and music and important for international managers to
know about.
The inflation rate determines:
A. a currency’s strengthening.
B. the real price of borrowing in capital markets.
C. locations for outsourcing.
D. import substitution regimes.
Mail surveys can be a difficult foreign market research tool because:
A. mail deliveries can take weeks.
B. sometimes mail is not delivered at all.
C. response rates for mail surveys may be low.
D. all of the above.
E. two of A, B, and C.
A global mindset involves:
A. a good, fundamental understanding of geography.
B. solid training in foreign languages and geography.
C. an openness to diversity and inclination to synthesize across its borders.