The promotional mix includes:
A. advertising.
B. sales promotion.
C. publicity.
D. all of the above.
E. two of A, B, and C.
Reasons for global standardization of manufacturing systems include:
A. simpler organization at headquarters.
B. less design time required for a new plant.
C. easier and more cost-effective purchasing.
D. all of A, B, and C.
E. two of A, B, and C.
The U.S. current account deficit can be explained by:
A. citizens of other nations wanting to hold dollars because the dollar is a stable
currency.
B. foreigners wanting to invest in the United States.
C. U.S. citizens importing more than they are exporting.
D. B and C.
Anyone studying legal forces affecting international business soon realizes that:
A. there is a remarkable level of coordination among legal systems in the developed
nations.
B. most laws are predictable, and that, although there is variance, what constitutes
illegal behavior is commonly shared.
C. the variety of these forces complicates the task of understanding the laws.
D. thanks to the World Court, officials in most legal systems are open to collaborating
with their international colleagues.