Briefly discuss the six sources of primary industry data.
A ____ precisely identifies the environment in which the company operates and
communicates the company’s fundamental philosophy.
a. code of ethics
mission statement
c. vision
d. purpose
e. strategy
A company’s core values derive from the personal values and beliefs of the founder.
a. True
b. False
To ensure that the ethical standards established for the company become part of its
culture, you should do all of the following except ____.
a. educating employees through workshops.
b. publically reporting ethical lapses
c. sharing your code of ethics with customers
d. modeling ethical behavior
e. developing a strong ethical code
The term ____ refers to tangible choices such as – in the case of a new venture –
investing in research and development for new technology.
a. options
b. real options
c. assets
d. discount rate
e. None of these choices
Force fitting involves:
a. Pairing random objects
b. Assigning team workers to partners
c. Adjusting manufacturing to comport with existing sizes
d. Setting a deadline to formulate a solution
e. Requiring a brainstorming session each day
Most businesses today produce both products and services that provide ____, which
gives the company a competitive advantage.
a. better customer warranties
b. multiple revenue streams
c. better channels of distribution
d. more benefits to the customers
e. All of these choices
Entrepreneurs erect roadblocks that prevent them from being creative.
a. True
b. False
A ____ is a way for inventors to use the term patent pending.
a. non-provisional patent
b. provisional patent
c. pending patent
d. foreign patent
e. patent application
All of the following are steps to take prior to writing a marketing plan except ____.
a. build brand equity
b. identify core values
c. define channel strategies
d. identify a niche
e. define the message