Cold-Aire Inc. manufactures refrigerators from its facilities in the United States and
China and ships them to retail stores around the world. Kitchen sizes vary around the
world, and as a result, refrigerator sizes must vary as well. U.S. retailers want large
refrigerators, while European and Asian retailers demand smaller units. Cold-Aire
manufactures over 20 different models of refrigerators, which often vary in size by only
a few inches. Cold-Aire managers are concerned that the firm is losing money because
of product adaptations. Cold-Aire management is meeting to discuss the various
cost-saving options for the firm.
Which of the following questions would be the most important for Cold-Aire managers
to evaluate when determining how the firm could reduce production costs in a single
market?
A) Has the demand for Cold-Aire refrigerators declined in recent years?
B) Are customized Cold-Aire refrigerators as user friendly as the ones that are not?
C) Can Cold-Aire standardize its refrigerators?
D) Is Cold-Aire refrigerators likely to have greater demand in warmer countries than in
colder regions?
Jordan is employed in an American investment firm and is currently working with some
Japanese clients on a new project. He uses a lot of hand gestures during meetings which
his clients find very distracting and rude. This has also led to many misunderstandings
between Jordan and his Japanese clients in the recent past. Which of the following best
describes such a situation?
A) risk aversion
B) organizational anarchy
C) cross-cultural risk
D) acculturation
Financing Corporate Expansion (Scenario)
Intensity Games is an MNE based in San Francisco that manufactures a popular line of
video game consoles and accessories. Intensity owns manufacturing facilities in China
and Russia where the components of the game consoles are manufactured and
assembled before being shipped around the world. Intensity also owns numerous
subsidiaries that manufacture game cartridges for Intensity game platforms. Intensity