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Google, Wikipedia, journals, and trade magazines are examples of ____.
a. industry analysis
b. market research
c. primary sources
d. secondary sources
e. None of these choices
During startup, the entrepreneur's main concerns are to ensure sufficient startup capital,
_____, and design a way to deliver the product or service.
a. Add human resources
Seek customers
c. Market the product
d. Manage cash flow
e. Innovate
The venture capital firm invests in a growing business through the use of debt and
equity instruments to achieve long-term appreciation on the investment within a
specified period of time, typically five to seven years.
a. True
b. False
The immediately precipitating cause that forces a corporation into bankruptcy is ____.
a. failure to pay debt
b. failing to assess risk
c. shifts in demand
d. supplier problems
e. None of these choices
The new millennium ushered in what many refer to as the ____.
a. technology economy
b. b. information economy
c. knowledge economy
d. Internet economy
e. dot com economy
Businesses create a lot of knowledge for their owners, which has no intrinsic value.
a. True
b. False
The ethnographic approach to market research has ____ steps.
a. seven
b. five
c. four
d. nine
e. two
E-commerce minimizes conflicts of interests.
a. True
b. False
Companies are typically distributed in all of the following ways except ____.
a. geographically
b. centrally
c. organizationally
d. temporally
e. by stakeholder groups
People in ____ networks tend to gravitate toward each other in an effort to accomplish
tasks in a more efficient and effective manner than may be dictated by the
organizational chart.
a. virtual
b. formal
c. informal
d. communication
e. grapevine
Indirect selling expenses are not linked to the sale of a specific product and include
interest, telephone expenses, and ____.
a. cost of promotional supplies
b. salaries of non-sales personnel
c. postal charges
d. rent
e. utilities
