levels of consolidation in their own industry. Half of these firms produce all their
components in-house, while the balance purchases them from specialized component
manufacturers like RI. RI’s business is extremely capital intensive, and their 40 percent
share of the market allows them to also be the most profitable domestic player. Strong
competitors exist in Europe and Asia. Although like RI, these foreign players’
strongholds are their home regions, with negligible presence outside of the region.
Some of the larger Asian manufacturers have signaled an interest in more aggressively
pursuing the lucrative U.S. market. RI is presently considering a $400 million dollar
investment in a new plant, which will create a component that is much quieter, more
efficient, and is likely to satisfy future regulatory standards. While the core technology
for the new component is very old, RI’s engineering and design skills have allowed
them to retain their low cost advantage, even though the component will represent a
significant improvement over products currently provided by its competition.
Develop an argument as to why RI should hold back and be a second mover with the
new technology.
The focused differentiation strategy differs from the differentiation strategy in that
a. the focused differentiators have a broader competitive scope.
b. the value-creating activities of focused differentiators are more constrained.
c. focused differentiators target a narrower customer market.
d. there are fewer risks with the focused differentiation strategy.