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Promotion tends to be more price-focused or incentive-focused and therefore is usually
considered a push strategy.
a. True
b. False
____ in ethical decision making says that "Everyone needs to look out for himself."
a. Dogmatism
b. Egoism
c. Utility
d. Relativism
e. Subjectivism
____ has provided a way of effectively looking at the structure of an industry and at a
company's competitive strength and positioning relative to that industry and to the
markets it serves.
a. Porter's Five Forces
PEST
c. Market research
d. Industry analysis
e. None of these choices
Any investment deal includes all of the following components, except ____.
a. the amount of money to be invested
b. the timing and use of the investment moneys
c. the liquidation strategy
d. the return on investment to investors
e. the level of risk involved
____ is a critical part of the everyday life of an entrepreneur and is a skill that must be
developed and exercised carefully.
a. Making effective decisions
b. Paying attention to details
c. Comparing potential outcomes
d. Critical thinking
e. Being a micromanager
The vital issue for entrepreneurs is not avoiding failure but minimizing the cost of a
possible failure.
a. True
b. False
____ relies on statistical tools and specific processes to achieve the measureable goals
of fewer defects, increased productivity, reduced waste, and superior products and
processes.
a. Logistics
b. Benchmarking
c. Total quality improvement
d. Six Sigma
e. ISO 9000
Informal networks are:
a. The same as formal networks, but conducted through social media
b. The skeleton of the body of the organization
c. The established policies of the organization
d. The real power base in the organization
e. None of these
____ is found by subtracting variable costs from revenues and dividing the difference
by revenues to yield a percentage.
a. Return on investment
b. Contribution margin
c. Profit margin
d. Cash flow
e. None of these choices
A/An ____ is a group of companies that are engaged in similar or related activities.
a. network
b. industry
c. foreign market
d. both "network" and "industry"
e. None of these choices
Intrinsic value is the perceived value arrived at by interpreting balance sheet and
income statements through the use of ratios, discounting cash flow projections, and
calculating liquidated asset value.
a. True
b. False
Each partner owns and has use of the property acquired by the partnership, unless
otherwise stated in ____.
a. the corporate charter
b. the partnership agreement
c. the commercial code
d. proprietary bylaws
e. SEC regulations
____ staff is a way for a new business to enjoy the advantages of having the kind of
skilled work force available to major corporations without incurring so many of the
expenses.
a. Hiring
b. Leasing
c. Outsourcing
d. Borrowing
e. None of these choices
Reducing some of the risk of entrepreneurship and building confidence can be achieved
by ____.
a. devoting time each day to quiet contemplation
b. identifying a problem and solving it
c. conducting a feasibility analysis
d. becoming more observant
e. using a personal network
In order to trademark a color, the applicant must show all of these except:
a. That the color is integral to the applicant's business
That the color has acquired a secondary meaning
c. That the color is non-functional
d. That the color has become identified with the applicant's business
e. The applicant must show all of these choices
