A competitive environment where there is strong rivalry among sellers, low entry
barriers, strong competition from substitute products, and considerable bargaining
leverage on the part of both suppliers and customers:
A. is competitively unattractive from the standpoint of earning good profits.
B. offers little ability to build a sustainable competitive advantage.
C. is highly conducive to achieving strong product differentiation and high customer
loyalty to the company’s brand.
D. offers moderate to good prospects for making a reasonable profit and building a
sustainable competitive advantage.
E. requires that industry members have a strongly differentiated product offering in
order to be profitable.
Answer:
Breaking down resistance to a new strategic vision typically requires that management,
on an as needed basis:
A. institute a balanced scorecard approach to measuring company performance, with
the “balance” including a mixture of both old and new performance measures.
B. inform company personnel about forthcoming changes in the company’s strategy.
C. reiterate the company’s need for the new direction, while addressing employee
concerns head-on, calming fears, lifting spirits, and providing them with updates and
progress reports as events unfold.