E) Organizational ecology
Which of the following statements is an instance of ethnocentrism?
A) Jerry’s Garage has an unwritten policy not to hire Hispanic workers as the
management believes that they are unreliable.
B) PBJ Inc. only hires candidates with a high-school diploma as the company processes
require a certain level of literacy.
C) Sunshine Sales hires a majority of Spanish-speaking salespeople, as it has a large
market among the Hispanic population.
D) The U.S. branch of Golden Dragon Ltd., a Chinese company, hires Chinese workers
as the management feels that they best reflect the organization values.
E) Divya’s Designs is a bridal boutique that focuses on Indian outfits and caters mainly
to Indian clientele.
Kreme Industries has an SBU Kreme Makeups, Inc., that offers a wide variety of
makeup products and accessories for women. Although market growth rate is high, the
SBU’s current market share is low and it needs substantial investment. The parent
company is trying to decide if Kreme Makeups has long-term sustainability before
investing any more cash in it. In the context of the BCG matrix, this SBU of Kreme
Industries would be classified as a ________.
A) question mark
B) cash cow