Restaurant Chain Internationalization (Scenario)
Harold Meyer is the vice president of a successful U.S. restaurant chain. He is getting
ready to transfer to the Gulf Arab region to help establish the restaurant chain in Saudi
Arabia. He is in the process of gathering information to learn about Saudi culture.
Harold learned that organizations in Saudi Arabia emphasizes loyalty to the family and
tribe and that ties among individuals are highly valued. Based on Harold’s observation,
Saudi Arabia is ________.
A) a collectivist culture
B) an individualistic culture
C) characterized by low power distance
D) a feminine culture
Which of the following types of organizations would wield the greatest power over a
firm attempting to do business in Canada?
A) Canada’s Ministry of Foreign Affairs
B) World Trade Organization
C) North American Free Trade Agreement
D) Public Works and Government Services Canada
Company-owned subsidiary is ________.
A) accomplished by contracting with intermediaries located in the firm’s home market
B) typically achieved by contracting with intermediaries located in the foreign market
C) a foreign intermediary that serves as an extension of the exporter, negotiating on
behalf of the exporter and assuming such responsibilities as local supply-chain
management, pricing, and customer service
D) a representative office of the focal firm that handles marketing, physical distribution,
promotion, and customer service activities in the foreign market