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Which type of business is most likely to be launched on the strength of a feasibility
analysis alone?
a. Baked goods business
b. Technology business
c. Internet-related business
d. Clothing business
e. Investment business
The value derived by assuming the sale of all assets and calculating the amount that
could be recovered from doing so is the ____ value.
a. liquidation
b. going concern
c. intrinsic
d. book
e. investment
Entrepreneurial-like ventures inside large companies may be formed using:
a. Opportunistic models
b. Enabler models
c. Advocate models
d. Producer models
e. All of these choices.
The first two steps in building a business model involve ____ and ____.
a. identifying position in the value chain / developing competitive advantage
b. identifying position in the value chain / creating customer value
c. identifying investors / identifying competition.
d. creating customer value / identifying sources of revenue
e. developing competitive advantage / determining cost drivers
Product development and intellectual-property development are not closely intertwined.
a. True
b. False
The ____ prohibits the falsification, alteration, or removal of copyright management
data on digital copies, making it a crime to circumvent an encrypted work without
authorization.
a. trademark law
b. patent office
c. Digital Millennium Copyright Act
d. Trademark Dilution Revision Act
e. All of these choices
The law requires a partnership to draw up a written partnership agreement based on the
Uniform Partnership Act.
a. True
b. False
The real success or failure of the quality control effort is dependent on the ____ in the
process.
a. logistics
b. benchmarking
c. technology element
d. continuous improvement
e. human element
VC funding is usually ____.
a. early-stage funding
b. mid-stage funding
c. growth-stage funding
d. later-stage funding
e. None of these choices
Birth, growth and adaptation, and shakeout are stages of the ____ life cycle.
a. product
b. market
c. industry
d. company
e. All of these choices
The primary means of protecting an original invention is:
a. Patent
b. Copyright
c. Trademark
d. Trade secret
e. None of these choices
The First Sale Doctrine grants a copyright owner all of these rights except:
a. Reproduction
b. Preparation of original works
c. Public performance
d. Distribution
e. Public display
Internet ventures have unique metrics because they typically start with three types of
"customers": visitors, contributors, and ____.
a. investors
b. end users
c. distributors
d. partners
e. traffickers
If a new venture is a corporation, a board of directors is required.
a. True
b. False
____ is a set of decisions about a product's position in the marketplace.
a. The marketing plan
A marketing tactic
c. Brand strategy
d. Brand building
e. Brand equity
For every industry, the life cycle stages occur at different times and vary in duration.
a. True
b. False
The overall ____ is simply the product of the probability of occurrence times the cost of
the impact to the business times the level of significance of that impact.
a. liquidity
b. equity
c. risk of loss
d. cost to the business
e. cost benefit analysis
