and selling children’s clothing in Ace stores around the world for 30 years. Ace has seen
a downturn in global sales recently due to trendy adult clothing companies branching
out into children’s clothing. The Ace board of directors is interviewing candidates to
replace the outgoing CEO. The board wants a CEO who will take Ace into the future
and pull customers back into Ace stores. Two candidates are being interviewed for the
position: Dan Elizarde and Tanya Carson. Tanya and Dan have comparable executive
experience with retail clothing companies. Therefore, the board will be basing its final
decision on visionary leadership skills.
During the interview, Dan states that he expects Ace to surpass the competition in two
years if he becomes CEO. Which of the following traits does Dan most likely exhibit
with his statement that might appeal to the board of directors?
A) commitment to the success of Ace
B) arrogance about his abilities to help Ace
C) recognition of the homogeneity across communities
D) subjective ethical standards
Perhaps the most important distinction between standardization and adaptation is that
________.
A) standardization helps the firm customize products according to customer
preferences, while adaptation helps the firm save time
B) standardization helps the firm cut costs, while local adaptation helps the firm more
precisely cater to local needs and requirements
C) standardization helps the firm cater to the needs of local customers, while adaptation
helps the firm save costs through mass production
D) standardization helps the firm upgrade quality to suit the unique tastes of consumers,
while adaptation emphasizes uniformity
Which of the following processes involves evaluation of a firm’s strengths, weaknesses,
opportunities, and threats?
A) SWOT
B) CORE
C) PERT
D) PEST