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A producer can always grant an intermediary an exclusive territory for sales purposes.
One of the disadvantages of using sales force composite to forecast sales is that
potential customers must be few and well defined.
The most common market entry strategy is exporting.
Market information systems serve as a warehouse where important information is
stored until it is needed.
The main cause of switching behavior is price. People leave companies because of high
price and this drives out most other reasons for leaving.
A market information system (MIS) is a software package that companies purchase to
help decision makers cope with critical information.
Brands such as Crest, Tide and Gillette, which are sold under the same name throughout
the country, are known as store brands.
Samsung's first value proposition when the brand was launched in the United States was
price and functionality.
The decomposition method of forecasting is important to determine what portion of any
changes in sales represents an overall, fundamental change in demand and what portion
is due to seasonality in demand.
Products introduced in the growth phase tend to have __________.
A. Fewer features and better design
B. Differentiated function
C. More features and better design
D. Limited design and more features
E. None of these
A medieval knight could not go to the armor maker and pick out a size 44 Long suit of
armor to protect him in battle. Nor could a person go to the cobbler and get a pair of
shoes in a few minutes. This period before the advent of marketing is known as the
_______________.
A. Industrial revolution
B. Mass production era
C. Dark Ages
D. Pre-industrial revolution
E. Sales orientation era
The service sector accounts for ____________ of the gross domestic product of the
United States.
A. 25 percent
B. 50 percent
C. 75 percent
D. 100 percent
E. None of these
__________ systematically review the current state of marketing within an organization
including how things are done, by whom, with what controls, and with what level of
success.
A. Marketing controls
B. Marketing audits
C. Marketing plans
D. Marketing instruments
E. None of these
_______________ is the fourth element in the process cycle for CRM.
A. Analysis and refinement
B. Supplier interface
C. Marketing planning
D. Knowledge discovery
E. Customer interaction
A marketing manager using PRIZM is interested in ____________ segmentation.
A. Geographic
B. Psychographic
C. Geodemographic
D. Occasion
E. Benefits sought
When a service provider is willing and able to provide service quickly, it is said that the
service has the characteristic of __________.
A. Reliability
B. Tangibility
C. Responsiveness
D. Assurance
E. All of these
It is said that customers do not buy goods or services: They buy _______.
A. Products that come with some services
B. Offerings that render services that create value
C. Services that come in a variety of sizes and shapes
D. Technology that is a service orientation
E. All of these
Financial criteria in the purchase of a complex product for the business market include
__________________.
A. All costs evaluated against the stated life of the product
B. All costs evaluated for one year
C. All costs evaluated for five years
D. The time it takes to pay off the loan
E. None of these
The goal of ________________ is to promote an industry, company, family of brands,
or some other issues broader than a specific product.
A. Product advertising
B. Pioneering advertising
C. Competitive advertising
D. Institutional advertising
E. Comparative advertising
