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Which of the following is an appropriate share-growth strategy in a relatively
homogeneous market with respect to customers' needs and purchase criteria?
A.Guerrilla attack
B.Encirclement
C.Flank attack
D.Frontal attack
Identify the demographic trend that influences market attractiveness.
A.Fitness and nutrition
B.Immigration increase
C.Corporate social responsibility
D.Economic recession
Which of the following businesses seldom adheres to a policy of low competitive
prices?
A. Reactor
B. Prospector
C. Low-cost defender
D. Analyzer
When major television manufacturers introduced high-definition televisions, they had
to account for characteristics like picture quality, the levels of which were
unprecedented. They used data collected from the introduction of color television when
only black and white television was prevalent. Which of the following methods of
forecasting was used here?
A. Survey
B. Analogy
C. Observation
D. Judgment
The tendency for firms to automatically continue strategies that were successful in the
past, even though current market conditions are changing, is referred to as:
A.marketing myopia.
B.strategic inertia.
C.adverse possession.
D.product facelift.
In a _____ approach, a central person or persons take the responsibility for forecasting
and prepare an overall sales forecast.
A.top-down
B. linear
C. nonlinear
D. bottom-up
BizWear Inc. is a retail chain specializing in business wear for women. A detailed report
on the fastest-selling and the slowest-moving items of the previous week is prepared by
every BizWear outlet. It includes sales information about garments sold in terms of
style, color, store, location and region, and various time periods. This helps BizWear to
keep pace with daily developments. Which of the following market knowledge systems
is employed by the retail chain?
A.Marketing databases
B.Competitive intelligence systems
C.Internal records systems
D.Client contact systems
Identify the firm characteristic of a new product pioneer pursuing the mass-market
penetration strategy.
A.It should have limited marketing skills and resources.
B.It should have a leading share position in target segment.
C.It should have the ability to shift from stimulation of primary demand to stimulation
of selective demand.
D.It should have limited financial resources to commit to building capacity prior to
demand growth.
The threat of new entrants to an industry is less:
A.when the economies of scale are strong.
B.when the industry has low capital requirements.
C.when little product differentiation exists among current players.
D.when it is particularly easy to gain distribution.
Which of the following strategies is most likely to be used by a company that is trying
to increase its market share for its current products in the current market?
A.Diversification
B.Market penetration
C.Market development
D.Product development
Which of the following refers to products that supplement a firm's established product
line?
A.Repositioning
B.Additions to existing product lines
C.New product lines
D.Cost-reduced products
A(n) _____ consumer shops for products that demonstrate the consumer's success.
A. principle-oriented
B. action-oriented
C. resource-oriented
D. status-oriented
Which of the following is a component of strategy that involves detailing the desired
levels of accomplishment on one or more performance dimensions over specified time
periods for the organization as a whole?
A.Scope of an organization
B.Resource deployments
C.Identifying a sustainable competitive advantage
D.Goals and objectives
The objective of a _____ strategy is to generate cash quickly by maximizing cash flow
over a relatively short term.
A. harvesting
B. maintenance
C. profitable survivor
D. niche
What are the components of sustainable competitive advantage at the corporate level?
Discuss the appropriate conditions for a low-cost defender strategy.
Explain the importance of sales analysis.
Explain how the result of a brand positioning analysis affects the final decision about
where to position a new brand or reposition an existing one.
Describe and outline the parts of an Action Plan in an annual marketing plan.
What are the various sources of synergy for a firm?
Explain search engine optimization. What are the benefits of using search engine
optimization?
What is the primary focus of marketing-level strategies? What critical issues do they
focus on?
What are the major issues to be considered while designing marketing databases?
Write a short note on the marketing program components for a skimming strategy.
