The major determinant of whether or not emotion is emphasized in a brand’s package is
the nature of the product category and the underlying consumer behavior involved.
Contests and sweepstakes are used primarily to enhance a brand’s image.
AAAA is a self-regulatory group that monitors children’s television programming and
commercials.
PRIZMNE is a classification system that delineates every neighborhood in the United
States into 66 clusters based on their demographic characteristics.
When a salesperson services an account, it means that she is handling shipment
problems and handling back orders.
The generic creative style consists of an advertiser making a superiority claim based on
a unique product attribute that represents a meaningful, distinctive consumer benefit.