1) The Cold War decades that followed World War II saw the East and the West
jockeying for geopolitical advantage.
2) As Pandora CEO Joe Kennedy recently remarked, “The good news is that the
Internet is global; however, the bad news is that copyright law is country by country.”
3) FIFA, the Federation internationale de Football Association, is launching a new
global fashion brand in order to build and maintain awareness as well as interest in
soccer in the years between World Cup matches.
4) Pressures of global competition have resulted in decreased incidences of price-fixing
and collusion among companies.
5) If a foreign company is taken over by the host country government, and some form
of compensation is paid, “expropriation” has occurred.
6) Unilever’s Rexona deodorant brand had 30 different package designs and 48 different
formulations. This is an example of ethnocentrism.
7) Nike dropped their well known tag line “Just do it” in advertising women’s clothing
in Europe and replaced it by the slogan “Here I am” since college-age women in Europe
are not as competitive about sports as men are.
8) Frederick Taylor claimed that all managers had to see the world the same way.
9) Triangulation is a useful method in global market research where data is collected
from three different sources within the same country.
10) Global benefit segmentation is based on a marketer’s understanding of the problem
a product solves, the benefit it offers, or the issue it addresses, regardless of geography.
11) In an export/import transaction requiring a letter of credit (L/C), the exporter’s
(seller’s) bank can be known as the “advising” bank, the “confirming” bank, or both.
12) The “extension versus adaptation” debate is essentially a debate over ‘standardized
versus localized” advertising.
13) The form and substance of a company’s response to global market opportunities
depend greatly on management’s assumptions or beliefs about the nature of the world.
14) Formation of a cartel like OPEC, consisting of oil-producing companies, would
most likely be illegal in the United States.
15) The way a company addresses recognition of the extent to which programs can be
expanded worldwide and adaptations required to do so is a reflection of its global
marketing strategy.
16) The terms “export selling” and “export marketing” are interchangeable.
17) Diesel founder Renzo Rosso has asserted that his brand’s Diesel name is one of the
few words which is pronounced the same in almost every language. To a linguist, this
comment is best understood within the context of phonology.
18) When business is conducted in a single region that is characterized by differences in
economic, social,
geographical, and political conditions, there is both justification and need for a
management center.
19) Any company that is increasing its activities outside the home country can utilize
PR personnel as boundary spanners between the company and employees, unions,
stockholders, customers, the media, financial analysts, governments, or suppliers.
20) Nike came under fire from critics who alleged poor working conditions in the
factories that make the companys athletic shoes.