Most foreign nations do not include an income question on their census while others
omit such items as marital status or education levels. What problem is the market
researcher encountering here?
C. Data content
D. Availability in the United States
Ursula, a conventional advertising manager, allocates a sizeable amount of funds
toward advertising budgets. She is primarily concerned with the sales figures at the end
of every quarter and calculates return on investment for her company's product
portfolio. Based on these characteristics, which of the following approaches to
advertising does Ursula follow?
A. The generalist viewpoint
B. The specialist viewpoint
C. The consumer attrition perspective
D. The marketing management approach